Rhetorical Analysis Of Years Of Living Dangerously

Rhetorical Analysis of Pathos, Logos and Ethos In the series â€Å"Years of Living Dangerously†, Showtime uses famous celebrities to star on a climate change documentary; the cable network, uses these celebrities ethos to gain the mainstream attention on a serious matter as climate change is. We can see celebrities such as Harrison Ford and Don Cheadle traveling around the world and U.S respectively to thoroughly understand the real factor that affect the climate and people’s believe in its drastic change. Harrison Ford begins by establish himself more than just a celebrity, but as someone who have been interested in climate change and seeks for more answers. Showtime, uses Ford’s ethos to imply not only that the audience should pay attention to him as a celebrity, but as a man who is worried about climate change and searches to understand what scientists say about it and what is the take of governments on all of it. Ford does not claim himself as an authority, n onetheless, he is exploring the matter as one interested person would. However, his heroic tone gives the audience an emotional connection with the documentary piece because it strikes people memory that he is the â€Å"guy†, an â€Å"adventurous man†, based on his movies characters. Although, the documentary usage of pathos to connect with the audience, the piece also have scientists presenting hard evidence to Ford about rapid changes in the climate. Harrison Ford meets with NASA scientists, who are certainly authorities in theShow MoreRelated Physician-Assisted Suicide Essay2768 Words   |  12 Pagestheir physicians for assistance because the physicians know what amounts of drugs are lethal and how to administer such drugs to ensure death and prevent pain. However, in recent decades, when a patient feels that his or her life is no longer worth living for, they will commonly ask for their physicians’ assistance in suicide. Many people feel that it is the p hysician’s moral responsibility to end the suffering of the patient, while others feel that it is unethical to interfere with a natural processRead MoreLiterature and Language10588 Words   |  43 Pagesand semantic aspects. 9.2.1 Foregrounding and grammatical form Consider the following examples, both of which describe inner city decay in the U.S. The first is from the Observer (29 November 1995) : ex.9-1 The 1960 dream of high rise living soon turned into a nightmare. In this sentence, there is nothing grammatically unusual or â€Å"deviant† in the way the words of the sentence are put together. However, in the following verse from a poem, the grammatical structure seems to be muchRead MorePeculiarities of Euphemisms in English and Difficulties in Their Translation19488 Words   |  78 Pages The main methods of research are descriptive, comparative, the method of analysis and synthesis. But we consider that the study of euphemisms is impossible without using contextual-logical analysis. CHAPTER I. THE NOTION OF EUPHEMISMS IN ENGLISH I.1. Definition of Euphemisms Euphemisms come from a Greek word meaning to speak favourably, and Greek provides whatRead MoreOrganisational Theory230255 Words   |  922 PagesUniversity, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented. Organization theory is central to managing, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, AssociateRead MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases In volving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics

African Helmet Masks Free Essays

Masks are one of the most spiritually important art forms developed in Africa. Among the masks many uses were; communicating with spirits and ancestors, serving as teaching aids in gender specific initiation ceremonies, tools for maintaining order, enhancements for reenacted stories and myths, symbols of rank and power, and a record for past leaders. I will be focussing on masks from the first three categories. We will write a custom essay sample on African Helmet Masks or any similar topic only for you Order Now The masks, which are all Helmet style masks from West and Central Africa, illustrate how artists from different tribes approached symbolism and visual storytelling. They also show what was considered ideally beautiful for each clan.The first mask is from the Kuba (Bushongo) tribe in the Democratic Republic of Congo; Katanga, Kasai region. Referred to as â€Å"Helmet Mask† (inventory #5-6238) and dated about 1966 this mask is made out of wood with cloth, shell, and bead adornments as well as being painted. Originally part of a set of three royal masks, this is only one of more than twenty forms of Kuba masks. Although they would have been the property of the king he would choose someone to wear them for him. This type is a representation of the sister and wife of Woot (founder of the Kuba king dynasty), Ngady a mwash.Considered the embodiment of womanhood, she was prostituted by Woot to attract followers in the royal drama. The yellow and white painted lines on her cheeks are tears symbolizing the hardships of women while the black and white painted triangles on her for-head, around her mouth, and on her chin refer to the hearth and domesticity. Another mask dealing with femininity is the â€Å"Helmet mask for woman’s secret society† (inventory #5-16500) created sometime before 1948 by the Mende people of Sierra Leone/Liberia. These masks were used in a secret female society on the Guinea coast known as the Bundo/Sande society.It gains its glossy black brown color from the river bottom mud it was crafted from. In order for girls to learn the ways of womanhood they were isolated and instructed by elder female members of their clan. During initiations a woman representing the main spirit of the society would wear the mask. Interpretation of the symbolism behind the mask varies, however the rings are thought to invoke both the ridges of a black moth chrysalis, representing a girl’s tr ansformation into a woman, and the ripples of water created as a leader rose from the water, the home of female spirits. The masks elaborately braided hair and scarification also refer to the appearance of this leader and what was considered ideally beautiful. The expression on the face is to convey the wisdom, grace, and self control that the young women would hopefully inherit. The third mask also deals with a secret society. This carved wood â€Å"Helmet Mask† (inventory # 5-13259) is thought to be from the Bamileke society of Cameroon and is dated to about 1976. Used in a men’s secret society known as the Kwifo (â€Å"night†), masks in this style disguised the members identities as they acted as a police force for the king.The Kwifo mediated conflicts, pronounced legal sentences, and carried out the resulting punishments. Different masks represented the various powers of the group and the carved headdress of this mask mirrors the prestige caps worn by elites and kings. The intertwined â€Å"legs† represent the earth spider, which, because it lived underground was thought to unite the world of the ancestors and spirits, who live in the earth, with that of humans. Revered for its supernatural wisdom and power it is often consulted by diviners and is frequently used on prestigious items in association with the King.Despite originally being thought of as primitive by Western and European societies African masks and art have had huge influence and cultural importance in not only Africa but all parts of the world. Whether acting as spiritual guides, teaching moral lessons, or invoking connections with the world of ancestors and spirits masks are not only symbolic but beautiful. Although most African societies no long use masks or masquerade ceremonies the historical, societal, and spiritual importance remains. How to cite African Helmet Masks, Papers

Approach Of Amazon Towards Global Business -Myassignmenthelp.Com

Question: Discuss about the Approach Of Amazon Towards Global Business. Answer: An insight into Amazons strategy, culture and resources Amazon has achieved accolades and glory by catering to the specific needs and demands of the customers across the globe. Making effective use of the social media has enabled Amazon to expand the scope and arena of its business. At the end of the third quarter in 2015 in September, Amazons revenue achieved a leap by 20% (Amazon.com.sg 2017). Numerically, the revenue of Amazon at this time was 23.2 US billion dollars. The net income of Amazon was 79 US million dollars, which was a make up for the loss of 437 US billion dollars. The major drive behind this was the vision of the personnel towards taking Amazon towards every corner of the world. For this, the personnel made constructive plans, which emphasized on the judicious utilization of the resources (Amazon.com.sg 2017). Typical example of this was the plan of launching an online bookstore in 1995. This launch was a meager part of the resources planned for expanding the arena of the business. The result of this planning was emerging successful in aligning with the specific tastes and preferences of the customers apart from books such as electronics, apparel, jewellery, home decor among others. In view of these items, it can be said that Amazon has enough in its store for fulfilling the needs, demands and requirements of the customers (Amazon.com.sg 2017). The major drive behind this is the presence of skilled and efficient professionals, who toil hard to increase the efficiency in the business activities. Exposing strategic vision towards the execution of the business activities assists the personnel to achieve the identified and the specified goals. Within the prepared strategy, emphasis is laid on the creation of goals, which are achievable and realistic. Evaluation is carried out consistently in order to ensure the appropriateness, effectiveness and feasibility of the goals in terms of the identified and the specified goals and objectives (Amazon.com.sg 2017). Meetings are an integral part of the Amazon business. Members of the board panel are involved in these meetings for providing approvals to the plans and proposals. One of an innovative concept of this strategic vision is the utilization of survey and the feedback forms. These forms reflect the direct interaction between the customers and the Amazon personnel. Even in the webs ites, there is a provision of customer feedback. Dealing with these feedbacks reflect the culture of the Amazon personnel. After the personnel receive the contents produced by the customers, they preserve it in folders. As a matter of specification, privacy cookies are implemented as soon as the customers initiate the process of sending feedbacks (Amazon.com.sg 2017). These cookies reflect the adherence and compliance with the standards and protocols of marketing legislations. Along with this, the Amazon personnel ensure that while advertising the newly launched products, the individual sentiments of the customers do not get affected. Behavioral approach of the personnel is also an important part of the organizational culture of Amazon. Displaying cooperative approach towards the customers enhances the personality of the Amazon personnel. This includes effective handling of their complaints, changing defective goods among others (Amazon.com.sg 2017). Patience is an integral part of handling the complaints and queries of the custome rs in case of the Amazon personnel. The behavior exposed by the personnel is evaluated in the performance appraisals conducted by the managers. The major drive behind this is to remember the fact that the business revolves around the customers. Microenvironment of Amazon Microenvironment of Amazon relates with the SWOT analysis, which is described in detail in following: Strengths Cost leadership Thirst to do something innovative Focusing on strategic growth Weakness Diversion from the focus area Dangers in cost optimization in terms of shipping the items Focus on online retailing- an obstacle in business expansion Zero margin shipping cost nullify the profitability achieved through the use of business models Opportunities Innovation in online payment system Advertising products under own brand Escalation in the portfolio offerings Launching more websites Threats Cyber crimes Financial crisis resulting to illegal scandals and issues Tough competition from the online retailers Table 1: SWOT analysis of Amazon Focusing on the strategic growth helps the Amazon personnel to come out with something innovative for the customers. Motivating and encouraging the customers for making strategies enhances the leadership of the managers in Amazon (Amazon.com.sg 2017). Delving deep into the business of Amazon, it aims towards the achievement of large-scale profit margin. However, serving the customers faithfully enhances the personality of the personnel in the minds of the customers. Because of this, the customers get enough scope towards exercising their buying power. In view of this, strategic vision towards fulfilling the needs, demands and requirements of the customers is one of the greatest strengths of Amazon. Diverting from the focus area nullifies the plans of the personnel towards catering to the needs of the customers. This is irrespective of the fact that the plans created are strategic. As an example, launching online bookstores narrowed down the vision of business expansion, limiting the avenues for penetrating into the foreign markets (Amazon.com.sg 2017). Consistency in this process would compel the Amazon personnel to lose the competitive advantage from the other brands. Irrational approach towards shipping the orders have compelled the personnel to lose profit margins. This leads to the obstacle of optimizing the costs, depriving the customers from possessing quality and branded products. Threat of substitute online retailers hampers the expansion plans of Amazon. As per the business critics, misutilization of the business models have made Amazons profitability seem insignificant (Amazon.com.sg 2017). Herein, the strategic vision of Bezos is nullified, compelling him to put on h is thinking cap for re-thinking the process of executing the business activities. Innovating the online payment system acts as an opportunity for Amazon in terms of stabilizing the financial parameter. If Amazon personnel advertise the newly launched products under their own brand, the stock of customers would increase. Escalation in the portfolio offerings would reduce the queries of the customers in terms of the product specifications. This is applicable for the apparels, tinned and canned food items. Apart from this, launching more websites would connect the Amazon personnel to customers across the globe (Amazon.com.sg 2017). Cyber crimes pose as a threat for the Amazon personnel in terms of advertising the products to the customers. Hacker interventions, viruses and malfunctions in the systems stall the business activities of Amazon. This stalling deprives the yearning of the customers regarding the possession of quality and branded products. Along with this, the cyber crimes detach the customers from the personnel. This is because the personnel cannot operate the systems due to virus attacks. Negligence towards the adoption of security software compels the personnel to encounter illegal scandals, which spoils the reputation of Amazon as a brand (Amazon.com.sg 2017). One of the other threats for Amazon is tough competition from the emerging online retailers. Tagging this as a threat reflects the non-compliance towards the competitive policies, blurring the transparency in the business activities. This is a main deviation from the business policies and procedures. Internal control of Amazon The managers internally control the operations of Amazon. As a matter of specification, quality tests are conducted by hiring the quality experts. Consistency is maintained in these quality tests, which helps the personnel to determine the specific tastes and preference of the customers. As a matter of specification, the identity of these experts is verified prior to their admission in the Amazon workplace. This verification is important in terms of maintaining the security and safety of the organizational data as well as the employees. In view of these aspects, it can be said that quality control is an integral part of the Amazon business (Amazon.com.sg 2017). This control helps the personnel to avert the instances of adulteration, resulting in customer and employee turnover. Macro environment of Amazon Macro-environment of Amazon is its PESTLE analysis. Political Political instabilities Harsh governmental policies Governmental support for cyber security Economical Inflation Fluctuation in the prices of the raw materials High exchange rates Social Alteration in the lifestyle of the customers Technological Technological innovations-adoption of latest and modern software Legal Product legislation Regulations regarding the import and the export activities Environmental Environmental laws and directives Reducing carbon footprints Table 2: PESTLE analysis of Amazon Harsh policies make it difficult for the Amazon personnel to execute the import and export activities. On the contrary, governmental support helps the personnel to increase the efficiency in the business activities (Amazon.com.sg 2017). Within this, focus on mitigation the cyber crimes is an innovative initiative in terms of enhancing the stability in the bondage between the customers and the personnel. Delving deep into this context, Governmental support has positive as well as negative connotation towards the import and export activities of Amazon. Plans for mitigating the cyber crimes relates with the positive contribution of government. On the contrary, introducing harsh trade tariffs on the exports is a negative example, which deprives the foreign customers from possessing branded products. Along with this, political unrests act as obstacle in the launch of innovative and quality products. This is because of the loss in the property and lives. Aspects like inflation; fluctuation in the prices of the raw materials and high exchange rates is an addition to these instabilities (Amazon.com.sg 2017). It is the urge of the personnel in terms of fulfilling the needs, demands and requirements of the personnel. Exposing rational and conscious approach in carrying out the marketing activities enhances the bondage between the customers and the personnel, helping them to achieve success. However, the needs of the customers are ever changing. Adoption of social media has enabled the personnel to increase the trafficking of the audience towards the brand. Uploading the image and the other specifications of the product mitigates the queries of the customers regarding its quality (Amazon.com.sg 2017). Keeping contests for the customers such as sending selfies with the purchased products increases their interest towards making Amazon as the first choice while doing online shopping. Rating the products helps the customers to exercise their purchasing power. Accordingly, Amazon utilizes its staffs for producing customer centric goods. The result of this utilization is the escalation in the revenue and profit margin. Legal compliance reflects the transparency in the business activities. Typical evidence of this is the product portfolios, which informs the customers regarding the specific processes, which the item has undergone (Amazon.com.sg 2017). This compliance acts as an agent in averting the illegal instances, provided the personnel expose conscious attitude towards preserving the ecological biodiversity. Herein lays the appropriateness of the environmental directives while producing the goods. Within this, reducing carbon footprints acts as a wise step for Amazon in terms of emitting less smoke, resulting in the preservation of biodiversity. Management of value chain by Amazon Amazon inbound logistics Value chain analysis includes analysis of the values, which helps Amazon personnel to achieve competitive advantage over the other brands. Possession of a wider supply chain network helps in the efficient execution of the logistics operations. Registering with the government helps the personnel in the shipping activities. Customer obsession, innovation, invention, simplification and thinking big are the values, which defines the business of Amazon. The web services have altered the business scenario of Amazon both internally and externally. The board of Directors monitors the operations executed by the Amazon through the evaluation of the annual reports and data (Amazon.com.sg 2017). The network chain of Amazon includes cloud computing through Pinterest, Dropbox and Airbnb, which are the major clients. The position of the web services is such that it has enough in stock for the stakeholders and shareholders. Amazon outbound logistics Usage of social media is a gradual progression from the internal environment to the external environment. Introduction of robotics is an innovative concept in terms of altering the technological parameter. This usage has resulted in renovating the products and lowering the costs of the products. Reliance on the services of UPS, FedEx and TNT assists the personnel to run their operations even in night (Amazon.com.sg 2017). Plans are in full process regarding the launch of air services. However, the costs of these services are sky rising, which needs flexibility in the financial parameter. Evaluation of the current financial resources adds value to the estimations regarding the cost of the products and services. Moreover, it also provides time to the personnel to purchase additional stock for manufacturing the products. In order to gain independence from the third parties, Amazon personnel introduced Amazon Prime Air, a drone delivery system and Amazon Flex services, delivery system th rough metros (Amazon.com.sg 2017). Amazon marketing and sales Utilization of business model efficiently and effectively has helped the Amazon personnel to increase efficiency in the business activities. Expansion from the plan of online bookstore to toys, electronics, apparels, home dcor and other items reversed the strategy of sell all, carry few. Effective and judicious utilization of social media expanded the scope and arena of the Amazon business. As a matter of specification, the market expenses of Amazon in 2016 encountered an escalation in the past 6 years (Amazon.com.sg 2017). Numerically, it was 7.2 billion US dollars. Social media promotes the products and services to the customers, helping the personnel to select the targets and increase the sales revenue. Escalation in the sales revenue simultaneously increases the profit margin. Services Amazon mainly has web services providing the opportunity to the customers to do online shopping. Variety of products in various ranges is an agent for the customers in terms of exercising their purchasing power. Providing coupons as gifts and appreciation is also accounted as one of the other services of Amazon in terms of expanding their business (Amazon.com.sg 2017). In order to be financially strong, Amazon has introduced Paytm services, which transfers money in short time. All these services are intended towards the achievement of large-scale customer satisfaction. Strategic approach of Amazon towards growth Strategies act as a central document in terms of systematizing the business activities. This is applicable for all of the companies and organizations including online retail brand such as Amazon. The following is a year wise projection of Amazons strategic vision towards the achievement of sustainable growth. In 1995, Amazon launched an online bookstore. Realizing that this launch is acting as an obstacle in business expansion, the personnel adopted strategic vision towards shifting the focus on innovating other items. Herein lays the appropriateness of the business models, which included price selection, speedy delivery and quality customer service (Amazon.com.sg 2017). Herein, the focus of the personnel was free movement of cash from the internal environment to the external environment. However, the personnel in this movement exposed cautious approach towards tracking the movement of the cash. This is in terms of averting financial instabilities. As a matter of specification, the main components of the planned strategy were long term investment, gaining more market share and value creation. Creation of strategies proved fruitful for Amazon in terms of accumulating a lions share in the e-commerce sector (Amazon.com.sg 2017). However, lack of oriental approach in abiding by the strategies compelled the personnel to encounter loss in terms of achieving business expansion. In order to attract more customers, Amazon introduced Associate Program in July 1996. This was an extension from the official introduction of Amazon business in 1995. In spite of limited stock of books, Amazon emerged successful in offering 2.5 million book titles, which recorded the sales revenue to be 15.7 million US dollars. However, the loss of 5.7 million dollars nullifies the strategic vision exposed by the personnel towards making the online bookstore services a grand success. The Amazon Associate Program provided a platform to the smaller websites to expand their business (Amazon.com.sg 2017). Operations of Amazon increased, however, the partners found it difficult to carry out the shipping activities efficiently and effectively. Introduction of warehouse in 1997 saw an unprecedented growth in the sales revenue. As a matter of specification, the sales revenue escalated to 147.8 million US dollars as compared to the previous year. Along with this, the stock of customers also i ncreased from the recordings of the previous year. All these achievements compelled Bezos to rethink which business model would be appropriate for Amazon in terms of altering the business scenario. Therefore, in 1998, Amazon personnel expanded their vision to the goods, which can be shipped. This included electronics, games and playthings. As a sequential step, Amazon launched Zshops, which requested the merchants to set up online stores through subscription at the fees of 10 US dollars (Amazon.com.sg 2017). Along with this, they had to pay 1-5% transaction cost for the sales value. The profit from these Zshops created new value propositions by the end of 1999. This created escalated the sales revenue of Amazon to 1.6 billion US dollars. In the early phases of 2000, Amazon offered technological services to the clients through the means of Amazon Enterprise Solutions. Entering into partnerships enabled the personnel to enhance the quality of infrastructure for selling the products to the customers. In spite of technological upraise, the stock prices collapsed by 1.4 million US dollars, compelling the personnel to encounter instances of bankruptcy. In the third quarter of 2014, Amazon personnel made plans for enhancing the parameter of technology and content. Here, strategies were made for investing 12% of the market shares (Amazon.com.sg 2017). This was an integral part of the strategy in terms of adding to the stock of products. As a matter of specification, licensing the services such as music and video streaming took the strategic vision to the next level. Licensing reflects registration for the products and services, however, absence of oriental approach towards the legal procedures compelled Amazon to encounter utter loss in 14 years of service. Blames came on the founder in terms of exposing indifference towards the achievement of growth. Putting blames deviates from the components of the strategic vision. On the contrary, if the personnel indulged in meetings, it would have proved helpful in terms of achieving positive outcomes in the business activities. All of these achievements and losses are a result of the approach exposed by the Amazon personnel towards the achievement of sustainable growth. Realization of the wrong business model was a turning point in the business of Amazon. Evaluation was an integral element, which enhanced the awareness of the personnel towards the effectiveness, appropriateness and feasibility of the strategies in terms of the identified and the specified goals (Amazon.com.sg 2017). Inclusion of the services, employees, resources within the arena of strategies brought to the forefront the misutilization of the business model. Consistency in experimentation is the key, which would enable the personnel to achieve sustainable growth amidst the competitive ambience of the Singapore market. 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Business model transformation in moving to a cross-channel retail strategy: A case study.International Journal of Electronic Commerce,18(4), pp.69-96. Chesbrough, H., Vanhaverbeke, W. and West, J. eds., 2014.New frontiers in open innovation. Oup Oxford. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. DaSilva, C.M. and Trkman, P., 2014. Business model: what it is and what it is not.Long range planning,47(6), pp.379-389. Demuijnck, G., 2015. Universal values and virtues in management versus cross-cultural moral relativism: An educational strategy to clear the ground for business ethics.Journal of Business Ethics,128(4), pp.817-835. Eweje, G. ed., 2014.Corporate Social Responsibility and Sustainability: Emerging Trends in Developing Economies. Emerald Group Publishing. Golnam, A., Ritala, P. and Wegmann, A., 2014. 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